If you’ve visited a grocery store recently, chances are your wallet felt a lot lighter when you walked out with your week’s worth of groceries. There’s no denying that groceries are expensive and those cost hikes are outside of your control, but there is one thing you can control… who you support with your dollars.
As we pay more at the register for our necessities, we’re padding the pockets of CPG (consumer packaged goods) conglomerates, distributors (middlemen) and the giant retailers while the actual suppliers of those goods see no real income increases and small businesses with mindful missions (like us) are edged out.
“After waves of price hikes, CPG conglomerates, such as Coca-Cola, Hershey’s, PepsiCo and Mondelez, surpassed earnings estimates with revenues up between 7% and 16%.”
“The top 10 retailers increased their combined profits by over $10 billion over the past 2 years and issued over $15 billion in shareholder buybacks.”
How Profit Inflation Made Your Groceries So Damn Expensive (Forbes, 9/12/2022)
Since day one, it has been our mission to provide high quality, flavorful coffee to our customers at a fair price while ensuring that our farmers also receive a fair price.
Unleashed Coffee was founded by a Brazilian coffee farmer whose family had been growing coffee for generations. William understood and had experienced firsthand the inequalities and injustices shouldered by the farmers that supplied the coffee industry. Unfair industry practices that left the farmers and their families living with the possibility of losing their farms or in a state of poverty were no longer tolerable for him and he set forward on a path to change it – not only for his family but as a model for all coffee farmers to aspire to. When he teamed up with Valerian, they used their shared mission and vision to build Unleashed Coffee and direct relationships with coffee farmers.
As I learned more about the coffee industry and the injustices faced by many farmers, I knew that I wanted to do my part to make a difference. Since taking the reins from the founders of Unleashed Coffee in January of 2021, I have vowed to follow in their footsteps to ensure fair pricing for both consumers and farmers.
Every purchase of Unleashed Coffee has a direct impact on the farmers that grow our coffees and helps us to further our mission of ensuring fairness in coffee farming. If you’re ready to spend your dollars to make a real difference in the lives of the farmers that grow the coffee you sip, start shopping!
If you’d like to learn more about the farmers we work with, meet them here.
As always, reach out if you have any questions about our coffees – I’d love to chat!
